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New from APICS Announcing the New APICS Member Referral Program
Research shows that member referral programs are becoming more and more successful. APICS will launch a referral campaign next week to leverage our members' face-to-face and online networks for member recruitment.
The campaign will run during March and will encourage members to share APICS with their colleagues in person and online. They also will be able to send a message to colleagues through the campaign landing page. For each member who joins APICS and includes the referring member's name in the "Referred by" field upon joining, the referring member will be entered in a drawing to win an Apple iPad. Members who send their colleagues a note through the campaign landing page will receive one entry in the iPad drawing for every 10 colleagues they refer to APICS.
How can APICS channel partners participate? This campaign will launch next week, so be sure to watch your inbox for the campaign launch and encourage your members to refer their local colleagues to APICS. Learn more about successful referral programs. Click to read this article from MarketingSherpa (note: This complimentary article is available for a limited time and you may be required to register with MarketingSherpa).
New! APICS Educational Resources Brochure
The new APICS educational resources brochure provides an overview of certification modules, exam preparation resources, and references. It includes information about APICS courseware, membership, and training materials. Use the new brochure in your chapter recruiting efforts, as handouts at chapter meetings and educational events, and as leave-behinds for corporate meetings. Download a copy of the APICS Educational Resources Brochure.
New! APICS CPIM and APICS CSCP Brochures
The APICS Certified in Production and Inventory Management (CPIM) and APICS Certified Supply Chain Professional (CSCP) marketing toolkit features the new APICS CPIM and APICS CSCP brochures with new design, trifold mailer, PowerPoint presentation, and web ads. Chapter Group Testing Information
Chapter group testing package(PDF)
Access the interactive group testing registration form(PDF)
Access the interactive group testing agreement and payment form(PDF) 2010 APICS Certification Exam Pass Rate Report: This report details the final 2010 average pass rates for all the APICS CSCP and CPIM exam modules in North America and internationally.
The APICS CSCP March/April CBT Exam
Spread the word and give your chapter members the opportunity to become APICS CSCP professionals by registering for the March/April APICS CSCP CBT exam, and start benefiting from the new credential. The APICS CSCP CBT exam window is March 12–April 16, 2011.
Click here for more information.
The APICS CPIM Recertification Exam
The APICS CPIM Recertification Exam provides a unique opportunity to individuals whose APICS CPIM credentials have expired and who are required to retake all five APICS CPIM exams. Instead, candidates now can renew their certifications by taking one exam.
Candidates had the opportunity to test for the APICS CPIM recertification at APICS 2010. There still is an opportunity for candidates to take the APICS CPIM Recertification Exam through December 31, 2011.
APICS is actively marketing the exam, and we hope that our partner network can help spread the word.
Visit apics.org/recertification to learn more about the program, eligibility guidelines, exam delivery, costs, application information, and study options.If you have any questions regarding the APICS CPIM Recertification Exam, please email certification@apics.org.
Marketing and Promotions Adventures in Chapter Marketing--the APICS Cleveland Chapter Experience
Has your chapter seriously considered a plan to increase or retain members? Leaders of the APICS Cleveland Chapter, with 425 members, are dissatisfied with their current membership numbers, so they plan to do something about it. At the recent APICS Mid Atlantic District Meeting in Pittsburgh, Pennsylvania, Dennis Okocha, CPIM, C.P.M., Cleveland Chapter president, presented the chapter's marketing strategy. He reviewed three key metrics: - increasing membership
- boosting the number of educational opportunities at public and in-house sites
- organizing and increasing attendance at professional development meetings.
The chapter's marketing strategy was designed to provide a sustainable platform of growth for chapter activities using high-impact communications and promotions; encouraging individuals and businesses to leverage APICS education, tools, and techniques for advancing careers; and growth. Okacha also discussed the chapter's declining membership, slow economic recovery, cost issues, and reduced support from businesses to fund individuals. The Cleveland Chapter strategy includes a Partner Development Program. This program involves the following steps: - Partner with APICS Corporate for lead generation and support.
- Partner with local academic (colleges and universities) institutions.
- Partner with educators and educational providers.
- Create a vibrant student chapter.
New market development tactics focus on lead generation using commercial marketing databases and partnering with other educational organizations for cross training. The plan also incorporates building brand awareness by increasing chapter website content to attract more traffic, developing effective advertising campaigns, and using social networking sites. This plan is meant to be longer term and will take time and effort to implement. Can a similar program work at your chapter? Consider engaging marketing professionals on a fact-finding team, open new board positions to support the project, and have a budget for marketing and advertising. If chapter officers and volunteers require assistance, perhaps hire someone temporarily. For additional marketing information, the Channel Partner Leadership Marketing Handbook, marketing communication tools, and marketing membership are resources available in C-BOX.
Promotion Update for APICS Customer-Focused Supply Chain Management
The APICS Customer-Focused Supply Chain Management Course will be featured in a full-page ad in the March issue of IndustryWeek. APICS Channel partners were given an opportunity to be listed in the ad if they had a Customer-Focused Supply Chain Management Course scheduled for April, May, or June. The resulting ad featured 46 class listings, including courses in 16 cities and 6 countries across the globe. It's not too late to take advantage of this ad. Send your course offerings to mktadmin@apics.org by March 1 to have your course featured in the campaign landing page.
Promotion Opportunity: Lean Enterprise Workshop Series Featured in Upcoming APICS Operations Management Now
Each week, APICS chief executive officer Abe Eshkenazi, CSCP, CPA, CAE, discusses current events and how they connect to the APICS body of knowledge in APICS Operations Management Now. This Friday, APICS will feature the Lean Enterprise Workshop Series as an educational opportunity to more than 90,000 subscribers to this e-column. Chapters offering this course can receive additional promotion by entering it in the Chapter Course Listings form now. Partners outside North America can email Lean Enterprise Workshop Series courses to international@apics.org.
Information Updates APICS CSCP Learning System Invoices
Reminder: Please do not pay invoices for APICS Certified Supply Chain Professional materials to APICS. Instead, make payments to Holmes Corporation, as instructed on the invoice. Making payment to APICS delays the payment process and application on your account. If you have any questions, contact the District and Chapter Services department at chaprel@apics.org or (800) 444-2742 ext. 5436.
Q&A: Q. We currently receive our chapter rebates by check in the mail and would like to set up direct deposit. What is the process for doing so?
A. Setting up direct deposit for your chapter rebates is easy. Many chapters have their rebate checks wired directly to their account and benefit from - no checks lost in the mail
- payments that reach your account the day the check is issued
- free or lower-cost checking for customers with direct deposit.
To initiate the direct deposit process, have your chapter president complete the Chapter Disbursement/Rebate Banking Information Form. The form requires information including your bank's routing number, account number, and contact information for a chapter representative. In addition to completing the form, please include a voided check. Access this form at cbox.apics.org. Click on Chapter Leaders > Resources > Forms. Click to download now. To request the form, or if you have questions about updates to My Chapter, contact Chapter Relations at chaprel@apics.org or (800) 444-2742 ext. 5436.
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